MANHATTAN ALLA MONZA

To promote the 2026 Italian Grand Prix streaming on Apple TV, Apple linked up with Race Service and L’Industrie Pizza for an all-time classic event featuring a slice drop, Race Service collab merch, a car meet lining the streets of Little Italy full of Ferraris, and an F1 watch party. Race Service brought a slice of speed into New York by celebrating all things that make Monza a culturally significant race and one of the most important on the F1 calendar — the history, the record-breaking speeds, the reputation of being the “Temple of Speed”, and why the fans should have an emotional connection to it like the drivers do. What Monza is to F1 is what MSG is to the NBA and that’s the atmosphere we brought to both die-hard and casual fans.